I have so many things I want to post, but I’ll start with this because it’s fairly quick.
Has anybody seen the commercial from eDiets that’s been running recently? There may be more than one, of course. This one is running on Comcast cable. I couldn’t find it on YouTube or I would have embedded it to clarify. Anyway, I think that it’s largely a decent commercial as these testimonial ads go. It is upbeat and positive in tone, and the people come across as regular folks even if they’re actors. Don’t know if they’re actors, but actors ARE real people and have weight struggles, too.
Like I said, it really is pretty OK as a commercial. But – you knew there was one of those coming, right? One of the women who has slimmed down and is excited about her svelter self identifies herself as being “from the South.” So far, so good. Then she confesses that as a Southerner she “loves her comfort food.” Yep, I understand that. My family is from the South. Later in the ad, however, as the people testifying list their big temptations, Ms. Southerner says “lasagne” is her downfall.
Say what?!? I grew up eating Southern comfort food, and lasagne was not in the mix. My family considered lasagne to be Italian food. We had it sometimes, sure. But, again, we considered it Italian, and I’m pretty sure it is still considered an Italian dish by most people around the world! So how did it become Southern comfort food?
My opinion? The editor or director or whoever should have caught that and made a change. Am I being overly critical? I don’t think so. My point is that the messages within the ad should be consistent. I know this isn’t high art, but it is a professional piece of advertisement. There were people paid good money to create the commercial. Thus, I think it should be internally consistent.